Product
A fixed framework so nothing important falls through the cracks. Refine as you learn; export when stakeholders need the story.
Investors and enterprise buyers ask predictable questions. When your answers live in one system of record, you reconcile less and execute more.
Each section builds on the last: market framing informs ICP; ICP informs positioning; positioning informs packaging and pricing. When something changes — a new competitor, a sharper segment, a pricing experiment — you update once and propagate context through the rest of the plan.
Analyze and Refine modes are for depth and iteration. Plan and Launch modes turn the same source of truth into tasks, artifacts, and KPIs without maintaining parallel slide decks.
Exact labels evolve with the product — the spine stays consistent.
No more “deck v7_final_really” — one workspace that stays current.
See how assumptions evolved as you moved from hypothesis to launch.
Structured prompts and sections keep outputs grounded in your inputs.
Generate materials for investors, sales, and leadership without reformatting from scratch.
Yes. The free tier includes the Market Research stage (6 sections) so you can learn the workflow before upgrading.
Battlecards, unit economics, and launch execution all reference the same core analysis — no duplicate entry.
The sections are broad enough for most B2B SaaS motions; use Refine mode to stress-test edge cases and document overrides.
Pro unlocks all sections, unlimited tools, and PDF + PPTX export.